Advertise Love – But Why?


Centuries ago when Saint Valentinus hosted a feast filled with affection and endearment, little did he know that the world would be celebrating a day dedicated entirely to him in the name of love!
With Valentine’s Day just around the corner, why not turn ourselves pink and think for a little while – WHY DOES LOVE NOT NEED ADVERTISING ?
Love is the only “commodity” on the planet which has never been advertised or branded or packaged but still, its supply to demand curve is always unstable – leaves people yearning for more! It is a known fact that being amongst the people you love drastically raises your serotonin levels. It makes you happier, calmer, and more importantly, it makes you feel special.

Love has seen it all, in a “been there, done that” kind of situation.

  • Seen an inventor’s love for his invention.
  • Seen a cruel dictator’s love towards hatred.
  • Seen a potter’s love for his earthenware.
  • Seen it in the eyes of a mother whose call was mistakenly ignored.
  • Seen a little girl’s love for her doll house.
  • Seen the universe in love with you.
  • Seen a homeless person’s love for his stray dog.
  • Seen it in the eyes of someone who waits.

There is always hope no matter how wronged the world is. No matter how eerie the news was, that you came across today, you have love to replace it with.
All of this and so much more unexpressed – If you really think about it, the other way round holds true. Love doesn’t need advertising…

Advertising needs love.
Advertising needs Passion.
An idea or a creative execution without the colour red is like a mirror with no reflection.

Love your passion.
Love your creativity.
And above everything else, love yourself as the universe is madly in love with you – every second of every day.

Raise your Serotonin Levels – GO HUG A LONELY TREE.

Animal Kingdom Advertising!!



This is the time for a song, a song that we sing
When the rains are drawing near, and the mirth – dark clouds bring.
To look for a partner, to look for a friend,
wide and beautiful, my joyous wings would bend.
For the peacock always knows and the peacock always shows,
how important it is to advertise , the thought that my plumage holds!!

Hot, scorching and dry.. More lonely-less humid,
leaving trail in the desert .. while searching for cupid.
Yes you should fear me, the way i fear you too,
rattling of my tail, is all i can do.
Finding my prey, and making the presence felt,
advertising brings a lot, under the rattle snake’s belt.

We toil day and night, work our way to glory.
Never do we fail, never are we sorry.
Keeping our unity intact is our only goal,
 working with teamwork and belief in our soul.
For we spread our pheromones, so that our brothers never lose the way,
ants shall always prefer the sunshine , for branding bright hay!

I sing through the dark, I sing towards dawn,
Pitch black as I am, like the chess’s favourite pawn.
With a voice like velvet, too laborious to resist,
very classy, very sweet- with an addictive twist.
Nightingale they call me, deemed with pride,
vocal advertising takes me – farther than my wings can ride!

Fallen stars on the earth, that’s what we are,
flickering here and there, illuminating way beyond par!
Call me a firefly, call me a glow worm,
I shall make my peace, and associate with any term.
Once you’ve touched me, you shall never be glum,
the reason is that I carry , magical light on my bum.

I am making a humble abode, please do not disturb,
for I want to lure the prettiest lass, statuesque and superb.
Will she like these flowers, or would she settle for the leaves?
Shall I use both, so to her it may please?
With pebbles and stones,or  little twigs as her prize,
The love of a bower bird , for her would advertise!




  1. One whole advertising agency.
  2. One tsp timid intern.
  3. One freshly cracked client.
  4. One tablespoon of a demented creative director.
  5. A bowl of chopped craziness.
  6. Freshly grated beauty of ideas, intelligence and charm.
  7. A talented graphic artist.
  8. A bucketful of PASSION fruit.



  • Take one whole advertising agency and make sure it is firm and finely ambitious.
  • Take years and years of experience, a spoonful of successes and failures, awards and rejections, rise and falls. Mix it all together to form a paste.
  • Add this paste to the ad agency and let it marinate. The more the marination the better.
  • In a separate pan, take one tsp of a timid and totally confused intern. Fry it on medium heat of deadlines until you get a nice aroma of intelligence and talent.
  • Once the timidness and confusion starts to crackle, remove it from the heat and let it cool.
  • Put the marinated ad agency and our freshly cooled intern in a mixer-grinder and blend them real nice. Now you have turned the intern into an employee.
  • Introduce the employee with an important assignment from a freshly cracked client.
  • Let the employee simmer with the assignment on a low flame. Keep stirring the employee with the help of a demented creative director occasionally.(very important step)
  • When you see the intern all red, boiling and blabbering with excitement successfully, turn off the heat and cover the idea with the lid of APPRECIATION.
  • Pour the contents in a large bowl and add a dollop of amazing designs and typography to it. Place slices of passion fruit on the side of the dish to decorate. Now your advertisement is ready to eat.
  • Watch this out of the box delicacy instantly connect with the people eating and raving about it.


  • If the intern is raw, wait until it is fully ripe and ready to be an employee before putting it in the mainstream advertising recipe.
  • Always choose a “cuckoo” creative director. (They are the ones with the maximum stirring ability).

(Copywriter, THiN i Advertising & Branding co.)

You think you belong in the Advertising Industry …Really?


Keep going downtown to find out if you possess 1 or more or all of the following super powers that are mandatory to survive in the world of creativity –
**Comment your score below 😀

1. You are smirking at the word “downtown”   😉
2. No matter how hard you tried during those school days, you always got a stupid “C” in Math. 😦
3. If you had to choose between coffee and coffee,you would always choose coffee!
4. Your daily dose of entertainment whilst growing up was watching The Powerpuff girls, Dragonball -Z, Bob the Builder and Samurai Jack with a bowl of cereal.
5. You have just realised you need to download all of the Dragon ball-Z webisodes.
6. Every time a client disapproves an awesome idea of yours, you want to scream Bloody Murder… But you cant!
7. There have been more clumsy and awkward moments in your life than the “oh so pretty” ones.
8. You think all of your work is exceptional even when it is as dumb as a rock paddling with one oar!
9. HOLIDAY every SATURDAY – your motto!
10. You don’t believe in racism .. You hate everybody equally.
11. You like to visualise meaningful shapes out of the clouds in the sky and then laugh about the obscene ones.
12. You like to check your phone every 2 minutes (Ok, this can be universal).
13. No matter how many times you watch F.R.I.E.N.D.S, you just can’t get enough of it.
14. You decide on buying a Louis Vuitton upon receiving your next salary but somehow end up buying a vegetable sandwich.
15. You helplessly watch all your money vanish in thin air within the first few days of every month.  😦
16. If you are a copywriter, you are a thorough worshipper of the
Greek God – THESAURUS.
17. You have picked your nose in your boss’s office when they were not around.
18. Two minute noodles come to your rescue when you are famished due to working late in the office.
19. You are always working late in the office.  :/
20. If you don’t make it to the deadline, you are dead.
21. A client will never understand/approve a visually tantalising presentation of yours…you know, because they know so much!
22. Then they will look at you in despise as if you sport eleven fingers and a giant booger!
24. You can extract creativity out of any situation – Even when your boss is yelling at you,their shadow takes the shape of a creature with horns,a tail and friggin trident.
25. You feel betrayed when someone tells you, “Hey look, the idea you just cooked up is already present on the internet ”.
26. When you were 10 you had no idea what you wanted to be.. Now that you are 25, you have no idea what you want to be.
27. You are wondering how long does this list go ?
28. You can never decide which of your dragons should win the duel occasionally hosted by you in your head.
29. Now you are imagining dragons and did not realise that number 23 is missing in this list.
30. Red appeals to you more than any other colour.
31. You have imagined being in a Batman suit and saving the world atleast once in your life.
32. You like criticizing others work. You hate being criticized by others on your work.
33. You very well know – “inspired” is a fancy name for “hell yeah, its a copy!”
34. You believe that the Homo Sapiens Sapiens who practise grammatically incorrect and improper English should be executed!
35. You can’t remember your damn passwords.
36. You spend most of your time on Pinterest surfing for “inspirational” ideas.
37. You cannot get your creative juices flowing unless there is music around.
38. The service technician/networking guy will fix your computer and as soon as he leaves, the damn thing will roll back to the same problem.
39. You have recently started realising that you are socially boycotted.
40. You have lost the right to expect a 9 to 5 job ….PERMANENTLY and FOREVER.
41. You hate Justin Bieber….too!
42. You have lost the right to say NO…  PERMANENTLY and FOREVER.
43. Everytime somebody ranks Game of Thrones over LOTR, you want to knock the bejesus out of them – because Harry Potter is the best.
44. When you were looking for your first ever job, you were offered an internship that paid “pebbles” which weren’t even round.
45. Now you have landed a great job which pays round “pebbles”.
46. A brilliantly made advertising campaign or a creative idea sets off the happy tears and you resemble a school girl from some Japanese anime.
47. When you were a fresher, you were picked on by your collegues like the weakest member of the herd!
49. Every night before going to sleep you pray to Superman that the poor little squirrel from Ice Age gets its acorn soon.
50. My boss was wearing a stunning Emerald green blazer today. (I know its irrelevant to the post but I cudn’t think of anything else to put at the last position)

Copywriter,THiN i adv & branding co.

Coffeevertising… !! ;)



So i woke up this morning in front of a mirror and this amazingly hideous person was looking back at me..For a minute there i thought that the ZOMBIE apocalypse had struck already. It took me a moment to realise – “Hey, that’s just me, without my morning coffee!”
I very well know that every human who thinks that this dark beverage is their “YODA – the driving force”, shall agree with me. COFFEE IS NOT AN ADDICTION – IT IS A RELIGION. For the people who proudly declare to being bitten by the advertising bug, it is a very common thing to be stuck at something stupid for hours on end and whine.You just have that one cuppa and – VOILA…….. yes…. you’re still stuck, but the whining sure is fun now 
Coffee is such a widely practised ritual amongst the creative clan, i can actually imagine them waving pompoms and cheerleading –

“Coffee..Coffee its our drink!
If we dont get it,we cant think…!” *pfffff*

I work at this brilliant ad agency in Mumbai where I have been hired to THINK. They pay me for my ideas. I am so very glad that coffee isn’t a person. Because then it would have been really unfair if i didn’t split my pay cheque with it at the end of every month. Imagine the comfort of working in an environment where everyone is as crazy about coffee as you are…and that includes my creative director too… My boss is a very calm and composed lady. I have never seen her yell or go mad at anybody…(Yet!) But if a doomsday like this ever dawns upon me,i already have thought of a solution to that –

Step 1. Retreat to a safe distance.
Step 2. Slide a mug of coffee at her.
Step3. Wait for the calamity to pass.

That ought to put me in her good list for a while, because the kind of a coffee person that she is, somehow i believe, she carries an invisible sign above her head – “INSERT COFFEE TO BEGIN” O_o

That’s the story of just one ad agency.There are a million more out there all around the world who breath coffee day in and day out. So much so that September 29 has been declared as ‘National Coffee Day’ in the U.S.
That’s a lot of talk for today. Its time to go and brew myself a cup of freshly ground heaven. You keep watching this space for more interesting stories and anecdotes

– says the Coffeewriter *cough cough* i meant Copywriter, THiN i adv & branding co.

The Left and Right Brain – in Conversation!!


Right brain (R) : Hey!

Left brain (L) : What ?

R : Whatchu doin ?

L : Doin some analytical thinkin.. I am stuck on this thing since last night without any solution. Its driving me crazy!

R : See now that’s the problem with you. Your ways are too… you know… ROBOTIC!

L: Really? So what according to you, shall solve my problem? Rainbow crayons and Unicorn stickers?

R: You can try. Wudn’t hurt you know.

L: You’ve got to be kiddin me.

R: I don’t mean to offend you but logical reasoning and experimentation are not the only things that are the essence of existence. There are other important things too.


R: Look you are doing it again .. :/ Can you just, for once, think with your heart and not your brain?

L: You mean my full-sized aortic pump?


L: Sorry but everything that’s been said or done has got to have some proof to it. Otherwise how can one believe in it?

R: Nobody has proved the existence of God. But people believe in Him, don’t they?

L: Well I don’t.

R: That is because you never see beyond experiments. There is a colourful world out there waiting to be explored and it needs an open mind. A mind that is free of rusty scientific locks and dusty analytical bolts!

L: Tell this to your doctor the next time you are down with diarrhoea. They will treat your runny system with an open mind without applying any medical-science locks and bolts whatsoever.

R: Dont you see that you are limiting your world ? Dont you see, that by defining one shortest pathway as your mode of travel you are missing out on the longest but the most beautiful one?

L: Like how?

R: ok,lets take an example of the problem on which you were stuck earlier. What was it about?

L: I was trying to prove this theory. I cannot get through a certain area in the flowchart which is quite convoluted, even for me.

R: ok, i don’t know one bit about your theory or what the hell a flowchart is,but i surely know the solution to your problem.

L: And that is?

R: TAKE A BREAK. RELAX. LISTEN TO SOME MUSIC. You were up the whole night. Clearly, you are not in the right state of mind to work. No wonder you are stuck. Indulge in some creative hobby for sometime. It will rejuvenate you. Once you take a fresh start with a fresh perspective at your problem, it will definitely resolve the issue you are facing. Creativity pays off in the weirdest of times.

L: Utter waste of time. I shall utilise that time continuing at my work instead.

R: Or you could try what i suggested and know that the Right brain is always right! 😉 If there was no creativity, everything would have been boring GREY. Just the way you are.

L: Really? If there was no science you wouldn’t have known that the earth was round.

R: Yeah, but if there was no art, you wouldn’t have known that the earth was so pretty.

L : If there was no Math, you wouldn’t know that 1+1 is equal to 2.

R: If there was no Creativity, you wouldn’t know that 1+1, if in love, is ONE not TWO.. 🙂

L: If there was no Darwin, you wouldn’t have known that we had all evolved over millions and millions of years into the human beings we are.

R: If there was no Da Vinci, you wouldn’t have known what we are going to be evolved into, after millions and millions of years from now.

L: i am responsible for Logic.

R: i am responsible for Love.

L: i am responsible for discovery.

R: i am responsible for curiosity. And you very well know curiosity if the first step towards discovery.

L: i made the “Eureka” moment happen.

R: i made the joyful endeavour that led to the “Eureka” moment.

L: So thats it.. i guess we have reached a deadlock. There is no end to this argument and there clearly are multiple outcomes to this probability.

R: You just said “WE BOTH WIN”, in Robotian.

L: Will relax and listen to some music now. Hope that helps me get to a solution about my problem.

R: I know that it will.

L: Yeah, and i agree to it with all my full-sized aortic pump. 😀


Dont Need an AD agency….? Think Again!!

We are all aware of the phrase “selling ice to an eskimo.”Ofcourse , a  person who is really really amazing at his persuasive skills can achieve this feat.So where do you find such an individual? Two words – Advertising Agency. Ad agencies garner such talents in each and every prospect of their selling business which includes concept design,production,purchases right until the market reviews.

The first and foremost step is to identify and select the right agency for your business process which will harness the most out of your available resources -money being the pivotal one! The agency shall work according to your products, objectives, ethos, culture and will create an amazing advertising campaign that will SELL!
Some people believe that hiring an ad agency is a liability to their respective businesses. But the truth is that in these stressed economic times, an agency will think of a way which is distinct and powerful in terms of using the client’s “green color” to their optimum advantage.

This is exactly when a Full Service Agency like THiN i adv co. saves the day!

But why THiN i ?

There is a jungle of ad agencies out there who have hired full time expertise to work on the areas of copywriting, concept creation and execution, art direction and planning. Making use of the talents of the people they have employed, they boringly work with a set goal in mind along a strict professional approach BLAH BLAH BLAH…We obviously undertake this universally observed pattern of work but we still show a much needed contrast.

The fact that makes THiN i stand apart from the regular crowd and be distinguished is that we believe in ‘SEEING BEYOND’. The letter ‘i’ stands for iDEAS which iNSPIRE and lead to successful iNNOVATIONS. It also represents the iNSIGHTS from the world of iNFINITE iMAGINATION. THiN i believes in ideas that are –

  • simple yet creatively and strategically inspired
  • drive relevant brand differentiations
  • unconventional & futuristic in approach
  • bring a larger perspective to the brand
  • creates a longer impact in the minds of consumers

Not being restricted within the explored world is our motto. We like to go through the wormhole and bring stories of parallel universes back with us…  🙂

Talking of exploring stuff, brings us to BRANDS. The perception of a brand by the end user is extremely vital. THiN i knows that an increased perception and awareness, increases the chances of acceptance and longetivity of the brand in the minds of the consumers. They strive to build and sustain this image amongst the targeted audience. Transformation of a product or service into a brand is a slow and gradual process. Taking care of each and every phase of this transformation is THiN i’s  job.

All said and done, to realize the perks that your business will receive you have got to hire the right ad agency. It will put all of its energies into building your brand in a compelling manner through creative strategy and marketing.

So the next time a man is trying to sell you ice in the Arctic, do not fail to ask him this – “ON BEHALF OF WHICH ADVERTISING AGENCY ARE YOU WORKING?”  😉

The A to B of Selling….

Once upon a time there were two men (lets call them A and B). They both were fierce competitors of one another as a result of being in the same business – to sell !

Both had extremely intelligent strategies for their respective businesses. A’s business was to create awareness amongst the people about a product while B’s business was to make sure that the product lives upto its name amongst the masses. Both of them were bright. But there was a problem. The growth of their respective businesses was stunted. No matter how hard they tried, no matter how smart they tried, they could not reach their goals.

Eventually on the verge of losing hope, they walked into a bar to drink their problems away (DUH!) Watching  the bartender mix their drinks, it struck them.

“What if we did the same to our businesses?”

They hurried back home and came up with a completely new and innovative strategy. They mixed their talents and resources together. As a result their business boomed.

A and B have been inseperable ever since. Their names were Advertising and Branding.

Advertising is a means of communicating the story of a brand to the audience, whereas branding refers to the building of the impression and reputation  that the people have  about a product and the process of trying to change or enhance it further. A brand  emerges from the whole picture of what advertising does and  advertising emerges from creating brands.

Being an AD-MAD person myself, I may say that Advertising and Branding are the two most important questions for any business process. Unless you say ‘YES’ as an answer to both these questions, you might end up in a bar too (and not in a good way).

‘Advertising is not voodoo. The client could ultimately hope only to create the impression of a connection or resonance between the brand and what was important to consumers. And what was important to consumers was, always and invariably, themselves. What they conceived themselves to be’

-David Foster Wallace