Advertise Love – But Why?


Centuries ago when Saint Valentinus hosted a feast filled with affection and endearment, little did he know that the world would be celebrating a day dedicated entirely to him in the name of love!
With Valentine’s Day just around the corner, why not turn ourselves pink and think for a little while – WHY DOES LOVE NOT NEED ADVERTISING ?
Love is the only “commodity” on the planet which has never been advertised or branded or packaged but still, its supply to demand curve is always unstable – leaves people yearning for more! It is a known fact that being amongst the people you love drastically raises your serotonin levels. It makes you happier, calmer, and more importantly, it makes you feel special.

Love has seen it all, in a “been there, done that” kind of situation.

  • Seen an inventor’s love for his invention.
  • Seen a cruel dictator’s love towards hatred.
  • Seen a potter’s love for his earthenware.
  • Seen it in the eyes of a mother whose call was mistakenly ignored.
  • Seen a little girl’s love for her doll house.
  • Seen the universe in love with you.
  • Seen a homeless person’s love for his stray dog.
  • Seen it in the eyes of someone who waits.

There is always hope no matter how wronged the world is. No matter how eerie the news was, that you came across today, you have love to replace it with.
All of this and so much more unexpressed – If you really think about it, the other way round holds true. Love doesn’t need advertising…

Advertising needs love.
Advertising needs Passion.
An idea or a creative execution without the colour red is like a mirror with no reflection.

Love your passion.
Love your creativity.
And above everything else, love yourself as the universe is madly in love with you – every second of every day.

Raise your Serotonin Levels – GO HUG A LONELY TREE.

You think you belong in the Advertising Industry …Really?


Keep going downtown to find out if you possess 1 or more or all of the following super powers that are mandatory to survive in the world of creativity –
**Comment your score below 😀

1. You are smirking at the word “downtown”   😉
2. No matter how hard you tried during those school days, you always got a stupid “C” in Math. 😦
3. If you had to choose between coffee and coffee,you would always choose coffee!
4. Your daily dose of entertainment whilst growing up was watching The Powerpuff girls, Dragonball -Z, Bob the Builder and Samurai Jack with a bowl of cereal.
5. You have just realised you need to download all of the Dragon ball-Z webisodes.
6. Every time a client disapproves an awesome idea of yours, you want to scream Bloody Murder… But you cant!
7. There have been more clumsy and awkward moments in your life than the “oh so pretty” ones.
8. You think all of your work is exceptional even when it is as dumb as a rock paddling with one oar!
9. HOLIDAY every SATURDAY – your motto!
10. You don’t believe in racism .. You hate everybody equally.
11. You like to visualise meaningful shapes out of the clouds in the sky and then laugh about the obscene ones.
12. You like to check your phone every 2 minutes (Ok, this can be universal).
13. No matter how many times you watch F.R.I.E.N.D.S, you just can’t get enough of it.
14. You decide on buying a Louis Vuitton upon receiving your next salary but somehow end up buying a vegetable sandwich.
15. You helplessly watch all your money vanish in thin air within the first few days of every month.  😦
16. If you are a copywriter, you are a thorough worshipper of the
Greek God – THESAURUS.
17. You have picked your nose in your boss’s office when they were not around.
18. Two minute noodles come to your rescue when you are famished due to working late in the office.
19. You are always working late in the office.  :/
20. If you don’t make it to the deadline, you are dead.
21. A client will never understand/approve a visually tantalising presentation of yours…you know, because they know so much!
22. Then they will look at you in despise as if you sport eleven fingers and a giant booger!
24. You can extract creativity out of any situation – Even when your boss is yelling at you,their shadow takes the shape of a creature with horns,a tail and friggin trident.
25. You feel betrayed when someone tells you, “Hey look, the idea you just cooked up is already present on the internet ”.
26. When you were 10 you had no idea what you wanted to be.. Now that you are 25, you have no idea what you want to be.
27. You are wondering how long does this list go ?
28. You can never decide which of your dragons should win the duel occasionally hosted by you in your head.
29. Now you are imagining dragons and did not realise that number 23 is missing in this list.
30. Red appeals to you more than any other colour.
31. You have imagined being in a Batman suit and saving the world atleast once in your life.
32. You like criticizing others work. You hate being criticized by others on your work.
33. You very well know – “inspired” is a fancy name for “hell yeah, its a copy!”
34. You believe that the Homo Sapiens Sapiens who practise grammatically incorrect and improper English should be executed!
35. You can’t remember your damn passwords.
36. You spend most of your time on Pinterest surfing for “inspirational” ideas.
37. You cannot get your creative juices flowing unless there is music around.
38. The service technician/networking guy will fix your computer and as soon as he leaves, the damn thing will roll back to the same problem.
39. You have recently started realising that you are socially boycotted.
40. You have lost the right to expect a 9 to 5 job ….PERMANENTLY and FOREVER.
41. You hate Justin Bieber….too!
42. You have lost the right to say NO…  PERMANENTLY and FOREVER.
43. Everytime somebody ranks Game of Thrones over LOTR, you want to knock the bejesus out of them – because Harry Potter is the best.
44. When you were looking for your first ever job, you were offered an internship that paid “pebbles” which weren’t even round.
45. Now you have landed a great job which pays round “pebbles”.
46. A brilliantly made advertising campaign or a creative idea sets off the happy tears and you resemble a school girl from some Japanese anime.
47. When you were a fresher, you were picked on by your collegues like the weakest member of the herd!
49. Every night before going to sleep you pray to Superman that the poor little squirrel from Ice Age gets its acorn soon.
50. My boss was wearing a stunning Emerald green blazer today. (I know its irrelevant to the post but I cudn’t think of anything else to put at the last position)

Copywriter,THiN i adv & branding co.

Dont Need an AD agency….? Think Again!!

We are all aware of the phrase “selling ice to an eskimo.”Ofcourse , a  person who is really really amazing at his persuasive skills can achieve this feat.So where do you find such an individual? Two words – Advertising Agency. Ad agencies garner such talents in each and every prospect of their selling business which includes concept design,production,purchases right until the market reviews.

The first and foremost step is to identify and select the right agency for your business process which will harness the most out of your available resources -money being the pivotal one! The agency shall work according to your products, objectives, ethos, culture and will create an amazing advertising campaign that will SELL!
Some people believe that hiring an ad agency is a liability to their respective businesses. But the truth is that in these stressed economic times, an agency will think of a way which is distinct and powerful in terms of using the client’s “green color” to their optimum advantage.

This is exactly when a Full Service Agency like THiN i adv co. saves the day!

But why THiN i ?

There is a jungle of ad agencies out there who have hired full time expertise to work on the areas of copywriting, concept creation and execution, art direction and planning. Making use of the talents of the people they have employed, they boringly work with a set goal in mind along a strict professional approach BLAH BLAH BLAH…We obviously undertake this universally observed pattern of work but we still show a much needed contrast.

The fact that makes THiN i stand apart from the regular crowd and be distinguished is that we believe in ‘SEEING BEYOND’. The letter ‘i’ stands for iDEAS which iNSPIRE and lead to successful iNNOVATIONS. It also represents the iNSIGHTS from the world of iNFINITE iMAGINATION. THiN i believes in ideas that are –

  • simple yet creatively and strategically inspired
  • drive relevant brand differentiations
  • unconventional & futuristic in approach
  • bring a larger perspective to the brand
  • creates a longer impact in the minds of consumers

Not being restricted within the explored world is our motto. We like to go through the wormhole and bring stories of parallel universes back with us…  🙂

Talking of exploring stuff, brings us to BRANDS. The perception of a brand by the end user is extremely vital. THiN i knows that an increased perception and awareness, increases the chances of acceptance and longetivity of the brand in the minds of the consumers. They strive to build and sustain this image amongst the targeted audience. Transformation of a product or service into a brand is a slow and gradual process. Taking care of each and every phase of this transformation is THiN i’s  job.

All said and done, to realize the perks that your business will receive you have got to hire the right ad agency. It will put all of its energies into building your brand in a compelling manner through creative strategy and marketing.

So the next time a man is trying to sell you ice in the Arctic, do not fail to ask him this – “ON BEHALF OF WHICH ADVERTISING AGENCY ARE YOU WORKING?”  😉