We are all aware of the phrase “selling ice to an eskimo.”Ofcourse , a person who is really really amazing at his persuasive skills can achieve this feat.So where do you find such an individual? Two words – Advertising Agency. Ad agencies garner such talents in each and every prospect of their selling business which includes concept design,production,purchases right until the market reviews.
The first and foremost step is to identify and select the right agency for your business process which will harness the most out of your available resources -money being the pivotal one! The agency shall work according to your products, objectives, ethos, culture and will create an amazing advertising campaign that will SELL!
Some people believe that hiring an ad agency is a liability to their respective businesses. But the truth is that in these stressed economic times, an agency will think of a way which is distinct and powerful in terms of using the client’s “green color” to their optimum advantage.
This is exactly when a Full Service Agency like THiN i adv co. saves the day!
But why THiN i ?
There is a jungle of ad agencies out there who have hired full time expertise to work on the areas of copywriting, concept creation and execution, art direction and planning. Making use of the talents of the people they have employed, they boringly work with a set goal in mind along a strict professional approach BLAH BLAH BLAH…We obviously undertake this universally observed pattern of work but we still show a much needed contrast.
The fact that makes THiN i stand apart from the regular crowd and be distinguished is that we believe in ‘SEEING BEYOND’. The letter ‘i’ stands for iDEAS which iNSPIRE and lead to successful iNNOVATIONS. It also represents the iNSIGHTS from the world of iNFINITE iMAGINATION. THiN i believes in ideas that are –
- simple yet creatively and strategically inspired
- drive relevant brand differentiations
- unconventional & futuristic in approach
- bring a larger perspective to the brand
- creates a longer impact in the minds of consumers
Not being restricted within the explored world is our motto. We like to go through the wormhole and bring stories of parallel universes back with us… 🙂
Talking of exploring stuff, brings us to BRANDS. The perception of a brand by the end user is extremely vital. THiN i knows that an increased perception and awareness, increases the chances of acceptance and longetivity of the brand in the minds of the consumers. They strive to build and sustain this image amongst the targeted audience. Transformation of a product or service into a brand is a slow and gradual process. Taking care of each and every phase of this transformation is THiN i’s job.
All said and done, to realize the perks that your business will receive you have got to hire the right ad agency. It will put all of its energies into building your brand in a compelling manner through creative strategy and marketing.
So the next time a man is trying to sell you ice in the Arctic, do not fail to ask him this – “ON BEHALF OF WHICH ADVERTISING AGENCY ARE YOU WORKING?” 😉